diff --git a/README.md b/README.md
index 14eb3b07..f59e8ef4 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 <img src="assets/k9s.png" alt="k9s">
 
-# K9s - Kubernetes CLI To Manage Your Clusters In Style!
+## K9s - Kubernetes CLI To Manage Your Clusters In Style!
 
 K9s provides a terminal UI to interact with your Kubernetes clusters.
 The aim of this project is to make it easier to navigate, observe and manage
@@ -9,6 +9,35 @@ for changes and offers subsequent commands to interact with your observed resour
 
 ---
 
+## Announcement
+
+<center>
+<img src="https://raw.githubusercontent.com/imhotepio/k9salpha/master/assets/k9sa_blue_300.png" alt="k9salpha" width="300"/>
+<h1>K9sAlpha RC-0 Is Out!</h1>
+</center>
+
+<br/>
+
+Fresh off the press [K9sAlpha](https://k9salpha.io) is now available!
+Please read the details in the docs and checkout the new repo.
+
+- Store: [K9sAlpha Store](https://store.k9salpha.io).
+- Screencast: [K9sAlpha-v1.0.0-rc.0](https://www.youtube.com/watch?v=hLYK0oPLOIY&t=787s)
+
+> NOTE: Upon purchase, in order to activate your license, please send us a valid user name so we can generate your personalized license key. All licenses are valid for a whole year from the date of purchase.
+
+For all other cases, please reach out to us so we can discuss your needs:
+
+- Corporate licenses
+- Education
+- Non Profit
+- Active K9s sponsors
+- Long term K9s supporters and contributors
+- Can't afford it
+- Others...
+
+---
+
 [![Go Report Card](https://goreportcard.com/badge/github.com/derailed/k9s?)](https://goreportcard.com/report/github.com/derailed/k9s)
 [![golangci badge](https://github.com/golangci/golangci-web/blob/master/src/assets/images/badge_a_plus_flat.svg)](https://golangci.com/r/github.com/derailed/k9s)
 [![codebeat badge](https://codebeat.co/badges/89e5a80e-dfe8-4426-acf6-6be781e0a12e)](https://codebeat.co/projects/github-com-derailed-k9s-master)